A guided service for naming your company or product — built on the same methodology behind Pentium, Sonos, BlackBerry, and Swiffer. Not a generator — a process.
“We’re not going to tell your story in one six, seven, eight-letter word. What we’re going to develop is the building block of your story.”David Placek · Founder, Lexicon Branding
The process
Phase 01
Strategy
Before a name is generated, we align on what winning looks like — your competitive space, your customers, and the feeling your brand must create.
Phase 02
Research
We map the competitive naming landscape so your name occupies white space — not a crowded corner already claimed by someone else.
Phase 03
Creation
Three creative teams work simultaneously across different territories. Quantity is the prerequisite for quality — thousands of possibilities before narrowing.
Phase 04
Evaluation
Great names survive pressure. We put finalists through real-world context, trademark risk, domain availability, and the polarization filter.
Phase 05
Delivery
Your finalists, packaged with rationale, brand mockups, and a selling guide — ready to share with your team, board, or investors.
Why this is different
Other naming tools
Give you a list of names in seconds. No strategy, no competitive analysis, no understanding of what makes a name defensible or distinctive.
Naming agencies
Use the same rigorous methodology — but charge $50,000–$150,000 and take three months. The process is sound. The access is not.
LastMark
Agency methodology, self-serve. The same 11-step process used by the firm behind Pentium, Sonos, and BlackBerry — guided by AI, driven by you. Free to start.
Free to start. No account required. Takes 45–60 minutes.
Begin your naming project →